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PR for the iGaming Industry: Why Generalist Agencies Struggle and What Works
PR for the iGaming Industry: Why Generalist Agencies Struggle and What Works The online gambling industry has grown rapidly in recent years. New online casinos, sportsbooks and betting platforms launch every month . Many licensed operators have strong products, proper funding and clear growth plans. But they face a problem that other industries do not: getting…
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Reputation Management in iGaming: How Fintech Tools Build Trust for Bookmakers
Reputation Management in iGaming: How Fintech Tools Build Trust for Bookmakers I. Trust as Currency In online betting, trust is the only thing that truly matters. Customers need to know their money and personal details are safe. They need to know that when they win, they will get paid. Without trust, a betting site is…
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Building a “Trust Scorecard”: New Metrics for Measuring PR Success in Finance
Building a “Trust Scorecard”: New Metrics for Measuring PR Success in Finance For years, PR teams measured success by counting press clippings and tracking website clicks. These numbers look good on a report. But they do not tell you if your communications actually build trust. In financial services, trust is the most valuable asset. Without…