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Reputation as an Asset: Why Irish Bookmakers Need Fintech PR in the GRAI Era
Reputation as an Asset: Why Irish Bookmakers Need Fintech PR in the GRAI Era Ireland’s online gambling sector has entered a new regulatory era. The Gambling Regulatory Authority of Ireland (GRAI) began issuing licences on 5 February 2026, replacing the fragmented oversight of the Revenue Commissioners with a centralised, enforcement-ready framework . For bookmakers operating in…
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PR for the iGaming Industry: Why Generalist Agencies Struggle and What Works
PR for the iGaming Industry: Why Generalist Agencies Struggle and What Works The online gambling industry has grown rapidly in recent years. New online casinos, sportsbooks and betting platforms launch every month . Many licensed operators have strong products, proper funding and clear growth plans. But they face a problem that other industries do not: getting…
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Reputation Management in iGaming: How Fintech Tools Build Trust for Bookmakers
Reputation Management in iGaming: How Fintech Tools Build Trust for Bookmakers I. Trust as Currency In online betting, trust is the only thing that truly matters. Customers need to know their money and personal details are safe. They need to know that when they win, they will get paid. Without trust, a betting site is…